Digital Marketing

The digital marketing industry is growing at a fast pace.

Digital Marketing

Want to build a thriving career in digital marketing and become a top-class digital marketer? Join the best online digital marketing course in Pakistan by Skillum to learn basic to advanced concepts from scratch.

It is a regular digital marketing training with live classes on Zoom by an expert trainer having 11+ years in the field. Throughout the course, you will learn and practice SEO, social media marketing, Google Ads and PPC advertising, blogging, affiliate marketing, YouTube marketing, content marketing, email marketing, and 17+ more modules.

Build Quality

Why Learn Digital Marketing Online With Skillum

Expert Trainers

The complete digital marketing course is led by experienced trainers in specific fields. The entire training is covered in-depth and in an easy-to-learn manner.

Interactive Live Classes

During the digital marketing live classes, you are allowed to unmute yourself, interact with the trainer and fellow students to ask questions, share opinions, and accelerate learning

Doubt-Clearing Sessions

You can ask your questions and doubts during and after the live classes. We understand that not all concepts can be understood in one go. We ensure efficient learning for all.

About Our digital marketing Course

The digital marketing industry is growing at a fast pace. This field has become a booming career today and the

Whether you are a college student, recent graduate, job seeker, existing digital marketer, freelancer, business owner, or someone looking to grow in this field, then our strategic online course on digital marketing is for you.

With this course, you can become a Digital Marketing Manager, SEO Expert, PPC Specialist, Content Marketer, YouTube Manager, Social Media Manager, or even start your own agency.

demand for skilled online marketers will increase all the more in the coming years.

What You Will Learn in Our Online Skillum

Introduction to Digital Marketing

What is Digital Marketing?
The Fundamentals of Digital Marketing
Scope of Digital Marketing in India & Globally
Latest Trends in Digital Marketing
Digital Marketing for Working Professionals
Digital Marketing for Startups
Digital Marketing for SMBs (Small & Medium Businesses)
Career Opportunities in Digital Marketing

Learning WordPress

What is WordPress?
Role of learning WordPress in Digital Marketing
WordPress.com vs WordPress.org
WordPress installation & Setup
Creating WordPress website & blog
Using Page builders
WordPress Themes & Plugins
Using WordPress for Blogging
Building WordPress-based eCommerce sites
Using WordPress for Different Websites

Search Engine Optimization (SEO)

What is SEO and why is it important?
Working for Search Engines
Introduction to SERPs
Different SEO Ranking Factors
White Hat vs Black Hat SEO
Understanding Google algorithm
On-Page SEO
Off-Page SEO
Technical SEO
Local SEO
Mobile-first SEO
Advanced Keyword Research
Google Search Console
SSL Certificate & Website Security
eCommerce SEO
SEO Reporting
SEO Case Studies

Social Media Optimization & Marketing

What is Social Media Marketing (SMM)?
What is Social Media Optimization (SMO)?
Understanding Different Social Media Platforms
SWOT Analysis
Content Strategies According to SM Platforms
Organic Reach
Optimizing Profiles on All Social Media Platforms
Lead Generation Using Social Media
Chatbots
Top Social Media Optimization Tools
Creation of Social Media Calendar
Understanding Client Projects & Requirements
Social Media Content Creation Tools
Rule of Consistency on Social Media
Finding Best Content Ideas
Social Media Best Practices
Influencer Marketing
SMO Report Creation
WhatsApp Marketing

Google Analytics

Introduction to Google Analytics
Working of Google Analytics
How to Set Up Google Analytics for Website
Understanding Reports and Data in GA
Google Analytics for SEO
Google Analytics for PPC
Important Metrics & Reports

Google Tag Manager (GTM)

Introduction to Google Tag Manager
How to Set Up Google Tag Manager
Using Google Analytics + GTM
Components of GTM
Tracking of Videos, Links, Elements, Scrolls
Tracking eCommerce Events
Facebook Pixel + GTM

Content Marketing

What is Content Marketing?
Types of Content Marketing
Content Marketing Goals
Using Different Forms of Content
Creating Content Marketing Strategies
Content Marketing for Social Media
Important Metrics to Measure in Content Marketing
Content Marketing with Video Content
Storytelling
Quora, Infographics, Niche Blogging
Forum Marketing
Memes, Carousels, and Podcasts

YouTube Marketing

Benefits of YouTube Marketing
How YouTube Works?
Analysis of Top YouTubers
Setting Up New YouTube Channel
Essentials for YouTube Video Recording
Voice and Video Editing Tips and Tools
Adding Viral Elements to Video
YouTube Video Uploading Checklist
Power of YouTube Live
How to Build and Grow YouTube Channel Organically?
How to Earn from YouTube?
Monetizing YouTube Channel
YouTube Funnels
Top YouTube Tools for Growth and Marketing

App Store Optimization (ASO)

Introduction to App Store Optimization
Role of ASO
How to Optimize Apps for App Stores?
How to Increase App Downloads?
On-Page and Off-Page ASO Factors
Top App Store Optimization Tools
Creating ASO Strategies
Understanding Google Play Console
Paid Campaigns for ASO
Google Firebase and Analytics
iOS App Store Optimization
App Store Marketing on Facebook and Google
App Ratings and Reviews

Google My Business (GMB)

What is Google My Business and How Does it Work?
Setting up GMB Account
Importance of Local Business Listings
Optimizing the Rank of Google My Business Listing
Lead Generating Using Google My Business
Getting Organic Reviews on GMB
Dealing with Negative & Fake Reviews
Managing Multiple Locations in GMB
Top Tips, Tricks, and Hacks

Google Ads

Introduction to Google Ads
Working of Google Ads
Types of Google Ads
Importance of Landing Pages
Running and Optimizing Search Ads
Running and Optimizing Display Ads
Remarketing With Google Ads
Running App Install Ads
Lead Generating Ads
Video Ads
Shopping Ads
Call Only Ads
Proper Audience Targeting
In-depth Optimization of Ad Groups
Conversion Ads

Facebook Ads

Introduction to Facebook Ads
How does Facebook Ads Work?
Types & Objectives of Facebook Ads
Understanding Audience and Targeting
Understanding Ad Placements
How to Write Ad Copies?
Optimizing Landing Page for Ad Relevancy
A/B Testing
Facebook Pixel Setup
Facebook Analytics
Tracking Options
How to Run Facebook Ads the Right Way?
Dynamic Ads
Remarketing and Retargeting
Lead Generation & Funnels
Facebook Messenger Marketing
Competitor Research and Spying
Video Advertising using Facebook Ads
Finding Clients for Facebook Ads Projects

Email Marketing

What is Email Marketing, and How Does it Work?
Top Digital Marketing Tools
Using Automation in Email Marketing
Omni-channel Marketing
How to Write Professional Emails?
Important Metrics and Insights
Call to Actions in Emails
Email Cycles and Funnels
Conversion Rate Optimization
Lead Generation using Email Marketing

Online Reputation Management (ORM)

What is ORM, and How Does it Work?
Top Online Reputation Management Tools
Impact of ORM on Sales, Revenue, and Business Growth
ORM vs SMO
Dealing with Negative Reviews and Comments
Understanding User Behaviour
Online Reputation Management Strategies
Personal Branding
Press Release
Creating Review Magent
ORM Auditing and Parameters

“It’s time for you to future-proof your career!”

“We know that we are influencing the foundations of your future, and we take this responsibility very seriously. With Skillum , I ensure that you always get top-class training backed by practical projects and future prospects. Wishing you a successful & future-proof career!”

Duration : 6 Months

Skill level: Intermediate

Discount Fee

Rs 25,000

Digital Marketing

The digital marketing industry is growing at a fast pace.